About Us

About Us





Our Story – How Pure Came To Be …


Have you ever asked yourself, “If I could choose anything I wanted to do as my profession and there were no obstacles in my way, what would I do?” Well, that is the very question that was asked of me 8 years ago by one of my coworkers. Little did I know that the answer to that question would spark the concept for what would become Pure Salon Spa.


At that time, I was working full time as a product manager for a loyalty marketing company but my answer literally fell out of my mouth with no hesitation. I declared that I would “quit my job, get licensed as a cosmetologist, and open an Aveda salon”. Within that year, that’s exactly what I did.


Obviously many things had to happen to take me from that moment to November 22, 2008 when I opened our doors for business; however, I am one of the lucky ones who found something I am passionate about and took the risk to make it happen. 


When it came to choosing a location for my salon, I did research on the emerging markets in Louisville and there were several indicators that Fern Creek area was one of the fastest growing in the city. With all of the new residential areas being developed here and in surrounding areas, I noticed that there seemed to be something missing in the way of a higher-end option for the services we provide. 


It is with great pleasure that I bring a better salon and spa experience to the Fern Creek and surrounding areas as well as the Aveda product that has proven to be one of the best in the industry.


I pride myself on the teamwork and professionalism of my staff and want to provide an environment of relaxation and an escape from the stress and chaos of everyday living. For us, it is so much more than just performing a service. It is an entire “experience” that we strive to create for our guests.


I know that you have many options when it comes to salon and spa services and it would be an honor to be able to provide them for you. We look forward to seeing you soon.


Laura Watkins






  "She was Brave and Strong and Broken All At Once"  .....Anna Funder


Laura is the owner of Pure but she considers herself a mentor and coach.  She quit her corporate job at the age of 30 to go back to school and become a cosmetologist and open the salon.  She loves all things "Girl Power" and Oprah Winfrey is one of her role models.  Laura's spirit animal is a tiger which gives her willpower, courage, and personal strength.  Her go to Aveda product is the Dry Shampoo because it has changed her life by giving her so much time back. 




"When you get, give.  When you learn, teach." ....Maya Angelou


Jennifer came on board with Pure 8 years ago because she loved Aveda.  Since that time she has grown to love the Pure environment.  Her favorite food is potatoes-made any way-and she still asks for the kids menu at restaurants so she can color.  Her go to product is Aveda Poppy Lip Color because "lips without lipstick are like cake without frosting."



 Erin/Massage Therapist and Staff Relations Manager

 "Everything Happens for a Reason."....unknown


Erin has been with Pure for 8 years.  She is a Massage Therapist and also the Staff Relations Manager.  Erin stays at Pure because she loves the culture and what Pure stands for-having team comradery while providing awesome services to guests. She loves all things Jamaica and can't wait to go back.  Her favorite line is Aveda Smooth Infusion.



 Leigh/Guest Services Manager


 "Don't waste your energy to change opinions.  Do your thing and don't care if they like it."..........Tina Fey


Leigh has been with Pure for 3 1/2 years as the Guest Services Manager.  If she sends you a text it's either an emoji or five paragraphs long-there is no in between.  Her spirit animal is a unicorn because "Who wouldn't want to be a Unicorn."  Her favorite product is Air Control Hairspray because it is the only hairspray that holds curl and leaves hair soft.





"Imitation is the Biggest Form of Flattery,  You Can Imitate but Never Duplicate...."   unknown


Allison has been in the beauty business for 8 years.  She took a long break to be a stay at home mom but now she is back and ready for the challenge.  Being a busy mom of two gives way to her understanding the needs of those with a busy schedule.  She can give you that quick update so that you walk out feeling beautiful in no time!  She loves Aveda and calls Pure her "forever home."  Her favorite product is Damage Repair and she loves doing fun cuts.  




"Yesterday is not Ours to Recover, but Tomorrow is ours to Win or Lose".........unknown


Amy is new to Pure but not to Aveda.  She loves using Hair Potion because who doesn't "love big hair?!?!"  She also loves doing highlights. Her perfect date is dinner on the beach and her spirit animal is a Lion (she's a Leo).  Amy loves working at Pure because she loves her coworkers and what Aveda stands for.




"Be Somebody that Makes Everybody Feel Like Somebody"........unknown


Tara, also new to Pure, has been working with Aveda for a while.  Her favorite tool is Dry Remedy Oil and the curling iron for the perfect beachy wave.  Want highlights or hair paint?  She's your gal.  Her perfect date night is simply time spent with her husband and son.  She loves working at Pure because of all the strong women she gets to work with everyday!  




Kim/Skincare Specialist

"Breathe.  It's just a bad day, not a bad life."....unknown


Kim just got married in October.  Her and her new husbands favorite date night is pizza and a movie.  She also loves dancing and watching youtube videos.  Kim says working at Pure is her dream job because she gets to do what she loves around amazing people.  Kim loves all Aveda skincare products but her favorite is Skin Refine.  Come in and see her for a facial.




Courtney/Master Stylist

"Don't wait for the Perfect Moment....Take the Moment and make it Perfect".........uknown


Courtney is new to Pure but has been with Aveda for 3 years.  She is loving Pure so far because she gets to work with a group of strong and amazing ladies doing what she loves!  She loves teamwork and feels like Pure takes it very seriously to make the most of their salon.  She loves to laugh and her favorite date night is doing just that with her boyfriend.  Her absolute favorite product is the Volumizing Tonic.






Rachel/Guest Services

"Books are the Teasured Wealth of the World and the Fit Inheritence of Generations and Nations"......Thoreau


Rachel calls herself a bookworm and that's why her spirit animal is an Owl (love of knowledge and books).  She loves Pure because she feels close with the team and enjoys learning about customer service.  Her favorite produce is Color Conserve Daily Protect.




"Be Your Own Kind of Beautiful.".......unknown

Shannon is new to Pure but is already loving it!  She feels lucky to spend each day enhancing people's natural beauty while using products to help enhance the world's beauty.  Shannon's spirit animal is a Lion because it represents personal strength and courage to overcome difficulties which we all face in this day and time.  Shannon is a great addition to the Pure team!  



 You'll be lucky to be in the salon when Anna is working.  She has a warm and welcoming smile that will make you feel right at home.  She helps keep the store looking its best which is what gives it that great feel when you walk in.  Anna loves working for Pure and has been there for three years.  When she's not working you might find her at one of her favorite Mexican restuarants in town.






















Tired of the pressure of the old-school salon industry?  You deserve more!


If you are ready to try something new-we'd love to meet with you.  We don't base our stylists' pay on how many people they can pack into a day.  Pure Salon Spa employees' pay is determined by overall performance, including skill levels, performance numbers, and team qualities.  You no longer have to fight to survive, and you have a whole team to help you succeed!  Imagine a world where you get to do what you love and have:

  • steady guranteed pay
  • team goals and bonuses
  • a team of co-workers that want you to succeed
  • extensive ongoing paid education
  • endless possibilities for career growth
  • a clear career path
  • up to 3 weeks of paid vacation
  • no product chargers, bookkeeping, or taking work home with you
  • value to the team based on performance and not exclusively by working your hands to the bone
  • leadership team dedicated to help you grow and succeed
  • partnership with a world class brand-Aveda
  • professional atmosphere

We are always interviewing potential stylists, massage therapists, estheticians, and front desk staff.  If you are interested in trying something new, give us a call at 502-231-1341 or send a resume to laura@puresalon-spa.com ASAP!

Pure Salon Spa is an Aveda concept salon in Fern Creek.  We've ranked among the top 200 salons in North America for the last 6 years by Salon Today magazine and currently have more guests wanting to book appointments than we can serve at this time.  This is an excellent oppurtunity for candidates who are a good fit with our team and culture no matter if you are new to the industry or have years of experience!


  • $20 Gift
  • Special Offers
  • Shop Aveda