WHY GREAT LENGTHS HAIR EXTENSIONS?
By: Morgan Lindsey
When it comes to looking good, every woman of every age wants their hair to reflect their confidence and personal style. From experimenting with style and color in our younger years to striving for volume and body as our hair thins with age, achieving lustrous locks has never been more important, or more achievable.
At Pure, we pride ourselves on the service we provide as much as our belief that we are representatives for the best hair extension products available worldwide. Our goal is to ensure that every Great Lengths experience is a positive one. Our truest intention is to impact every guest’s impression of his or her confidence and beauty. This leads us to our preference in extension products- Great Lengths Cold Fusion. We believe this is the safest and healthiest method as Great Lengths is the "Rolls Royce" in this category. We want to provide a service that not only makes a guest’s hair appear and feel prettier, but to create a new found confidence in her beauty.
We wanted to give you a little insight into who Great Lengths is and why we think they are the best. Great Lengths is the leader in the worldwide market of hair extensions and has been for 7 years. Great Lengths is a global hair extensions brand favored by the Hollywood elite.
Great Lengths extensions look and feel entirely natural, because they are just that – 100% human hair. Great Lengths allows you the freedom to style and care for the hair just like your natural hair. The hair can be styled, curled, cut or colored to create a multitude of looks. Something you would find hard to achieve with your own hair suddenly becomes possible – long waves, creative braids, and elegant up dos.
Great Lengths Hair Extensions are 100% ethical and 100% traceable, so you are able to pin point where exactly the hair originated from!
100% of the hair sourced for Great Lengths is from the Temples of India. This is the finest source of virgin hair available in the marketplace that is most compatible with Caucasian and European hair textures. The quality of this hair is unmatched. Great Lengths has their very own factory where all of the hair is processed, sorted, colored, and ordered.
The Colorization Process:
The only processes performed on Great Lengths hair is a colorization process, using reverse osmosis. Great Lengths is the only company that does not use any toxic chemicals in the de-pigmentation and re-pigmentation process of their hair. David Gold the founder and president of Great Lengths came across a process by which pigments are gently removed from cashmere fabric without the use of harmful chemicals. David adapted this process to human hair. He was driven to create something that works in the same manner and respects the structure of the hair. In such a specialized manner, the hair first has its natural pigments removed by soaking in a solution for several days. After de-pigmentation, the hair is again soaked for several more days for the re-pigmentation process of the hair. Best of all, it's fade-free!
In 1992, Great Lengths International developed and patented the first pre-tipped, synthesized keratin bond polymer. The GL Synthesized Keratin Bond molecular structure is specifically designed to mimic the molecular structure of human hair. The result gives the Great Lengths bond functionality that is not available in any other hair bonding compound in the marketplace. The functionality is the Great Lengths bond has the ability to expand and contract with human hair. For example, when you wash your hair or get it wet, the hair shaft expands. When it dries it contracts. Bonds that do not possess such function will soon begin to shed the extensions and ultimately slide off the client’s natural hair completely because the bond is being stretched with no capacity to contract each time the client’s natural hair expands and contracts. This is a Great Lengths exclusive feature. The extensions are virtually impossible to detect and offer tremendous versatility.
Attached with a polymer bond that mimics the molecular structure of protein like your own hair, there is no damage. They will happily sit alongside your own hair for around three to six months and then can be removed as easily as they were put in. Great Lengths offers two extension bonding methods, thermal and cold fusion.
We use the Cold Fusion method of application – small bonds that use ultrasound technology and virtually no heat to bond the hair extension with the hair. This method is the healthiest method for fine to medium texture hair.
The Extension Artist:
Great Lengths is dedicated to salons maintaining a certain level of service so that the integrity of the company can be maintained. Great Lengths is the only extension brand that require such stringent training regulations.
Great Lengths certified stylists have attended the most intensive and effective training which has been recognized as the industry’s best in this category. No other company requires or offers the in-depth education that Great Lengths does. The education and training prepares stylists for optimum service delivery to guests.
Call today to schedule your consultation and receive up to $100 off your first Great Lengths cold fusion extension service (thickening or lengthening), by mentioning this blog!